Marketing and branding : the Indian scenario / S. Ramesh Kumar.
By: Ramesh Kumar, S.
Material type:
BookPublisher: New Delhi : Dorling Kindersley (India), 2007Description: xiv, 482 p. : ill. (some col.) ; 25 cm.ISBN: 8131700976.Subject(s): Branding (Marketing) -- IndiaDDC classification: 658.8
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Books
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Eastern University Library General Stacks | 658.8 RAM 2007 (Browse shelf) | Not For Loan | 15338 | |
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Books
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Eastern University Library General Stacks | 658.8 RAM 2007 (Browse shelf) | Available | 15339 |
Includes bibliographical references (p. [465]-479) and index.
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